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why go regenerative?
Today's consumers are increasingly aware of the impact of their purchase decisions. They're using their power to hold brands accountable, and are demanding healthier options for themselves and for the planet.
of North American consumers want to know the origin of the products they purchase and would pay a premium to brands that provide this information.
that's the premium that eco-friendly consumers are willing to pay for brands that have a positive environmental impact.
of North American consumers think that it is important that a brand is eco-friendly.
Source: IBM and the National Retail Federation (2020).